Property sales need all of the help they can get with the slow economy. Many agents got used to the fast sales pace enjoyed for several years. I know one agent who was selling and listing homes and never left the title company doing the closings. Financiers lined up ready to sell or buy with straightforward one hundred pc financing. Today that same Realtor is hitting the street trying to make certain the few deals he gets actually make it to closing.

For those selling in the higher end markets you actually need to stick out from the competition. If you can make several thousand from a high price listing you want to spend a little to make avery good impression on the vendor and the buyers.

The simple way to Stand Out

• Professional Photos
• Coffee Table Books
• Professional Attire
• Professional Make-up

I feel professional make-up would be a good option for girls and is really worth the additional cost.If your photo looks like a bad mug shot you won’t impress your clients. For pro portraits I’d recommend a solid color suit. Slight pin stripe is fine but stay away from patterns that grab attention. The background should be a neutral earth tone. Match it to your business card for a uniform look.

When you get a great listing have pictures of the home taken by a pro. The photography should cleanup at least one image from each room and not just hand over a CD of unfinished images. When I say professional I mean someone that knows the best way to use lighting and angles to enhance the room. A single on camera flash isn’t what most home interior photos require. The majority of my home photograph assignments needed 3-6 lights to bring out the best the home had to give. Would say 3-4 and keep one in the home at every point. Next to it have Soft Cover Books to hand prospective buyers. They cost about $12.00 to $15.00 each but will ensure nobody ever forgets your listing. The books should include the photographs, room sizes, extra features and contact info. When the prospective buyer gets home after having a look at 5-8 homes they won’t remember all the small details of each house. With your detailed photograph and outlines your listing will be the one they continue to study at home irrespective of how many other listings they visit.

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This entry was posted on Saturday, February 13th, 2010 at 3:43 am and is filed under Real Estate Investments. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.