The innovation of one man and his care for real estate created a lucrative national investment firm called Hertz Investment Group. Judah Hertz began to work early on in New York. He could see the potential that decrepid broken down buildings held, and his first investment was just that – old buildings in the SoHo warehouse district of New York. This property that he acquired, renovated, and then sold, made him his first profit when he rebuilt these buildings into grand apartments that were soon sold out and became very popular.

From here, he traveled to Miami, Florida where he saw potential in another similar property. Judah Hertz again renovated old unlivable apartment buildings in this area and made them into very prestigious living spaces. He brought esteem and popularity to the area in order for the residents to be proud of where they lived. The profits that he made grew due to the design characteristics that these properties were built with.

The Hertz Investment Group was fashioned when he completed an acquisition in Los Angeles, California. He saw this 3.5 million square office park to be the perfect place for him to use for his main head office of his corporation. While Judah Hertz operated from Los Angeles, he also purchased himself a Malibu home for the length of time that he had planned to stay in this area. His profits in the LA area soon dwindled due to the rising costs, so he began to look for alternatives for real estate investments, which led him to New Orleans. He invested in many dissimilar properties within the area and also in the New Orleans Centre. Other buildings he purchased included the Poydras Center which was a twenty seven office building, the Dominion Tower, and the New Orleans Shopping Centre.

Judah Hertz bought each one of these properties within 36 months which gave him great control over the commercial real estate of New Orleans. To his disappointment, Hurricane Katrina hit and destroyed many of the buildings that he owned, but this did not dishearten him. He created a team of people so to calculate all of the damages. His determination allowed him to renovate and minimize the losses that he incurred in order to give the people of New Orleans back the commercial sites that they lost through the storm. He gained again from his losses and still invests nationally. All his properties are standing strong with great reputation and popularity as he continues to expand his empire of real estate.

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